2027 Charity Partnership Packages

A landmark 10K. A landmark opportunity for your charity.

Partner with the Saucony London 10K and put your cause on a closed-road route through the heart of London — building your events portfolio and unlocking a new wave of fundraisers in the UK's fastest-growing running market.

£7.5M+
Raised for charity since 2015
£808K
Raised in 2025 alone
150+
Charities supported in 2025
£600
Average raised per fundraising page
Why partner with us

One partnership. A bigger portfolio and a bigger fundraising pipeline.

Whatever the size of your charity or your current events calendar, the Saucony London 10K gives you a new, high-profile route into a running market that's still growing — and a runner base that's ready to fundraise.

Diversify your events portfolio

Add an iconic closed-road 10K to your calendar alongside your existing events — reaching supporters and runners you might not currently engage.

Tap into a growing market

10K is one of the most popular distances in UK mass-participation running. Get your charity established here before your sector peers do.

Fundraisers who show up

Runners here raise an average of £600 per page — every place you're allocated has real fundraising potential behind it.

Iconic visibility, shareable content

Central London closed roads, Big Ben and the London Eye as your backdrop, music at every kilometre — content your supporters will want to share.

About the race

The Saucony London 10K

This closed-road route takes runners through the heart of London, past some of the city's most famous landmarks — including Big Ben and the London Eye. With music at every kilometre, on-route activations and unmissable backdrops, it's a race built for standout content and centre-stage brand presence.

  • Fully closed-road route through central London
  • Big Ben, the London Eye and other iconic landmarks on the course
  • Live music at every KM and on-route activations
  • Over 2,500 runners took part in 2025, fundraising for 150+ causes
Runner supporting their charity on the Saucony London 10K route, with Big Ben in the background
Who you're reaching
19,000
Runners
18–34
Largest age category (53%)
35
Median age
53:47
Male : female split
57%
From London
60%
Add-on attach rate
21,000
Social followers
74,000
Email database
Charity supporters cheering on runners along the route
Bring your community with you

A course-side moment your supporters won't get anywhere else

Every partnership tier includes a dedicated presence for your charity on the day — from cheer points to activation space in the event village — so your fundraisers, staff and supporters can turn up, be seen, and feel part of something bigger than the miles they've run.

  • Activation space within the event village
  • Dedicated cheer points on route
  • Charity logo, description and social content on official channels
Charity partnership packages

A tier for every charity, whatever your size or budget

From a first foray into the 10K market to a headline takeover, choose the level of investment and reach that's right for your organisation. All prices are +VAT.

Local
£4,000
+VAT
50 charity places
  • Official Charity Partner status
  • Activation space, where possible
  • Dedicated cheer point on route
  • Logo on event website
  • 1 email inclusion to database
  • 1 social story post
Enquire
Bronze
£8,000
+VAT
80 charity places
  • Official Charity Partner status
  • Activation space, where possible
  • Dedicated cheer point on route
  • Logo on event website
  • 1 email inclusion to database
  • 2 social story posts
Enquire
Silver
£12,000
+VAT
120 charity places
  • Official Charity Partner status
  • Activation space, where possible
  • Dedicated cheer point on route
  • Logo and description on event website
  • Social posts across Facebook and Instagram
  • 1 email inclusion + features in event emails
  • Donation option at general entry registration
Enquire
Gold
£20,000
+VAT
180 charity places
  • 2 barrier jackets on route
  • Activation space in the event village
  • Logo and description on event website
  • Social posts across Facebook and Instagram, content driven by you
  • 1 solus email + 2 email inclusions
  • 2 solus social posts + 2 story posts
  • Marketing opt-in data from general entry participants
  • Donation option at general entry registration
Enquire
Headline
£35,000
+VAT
250 charity places + 10 hospitality places
  • Logo on the start/finish gantry
  • Representative on the start stage
  • Branding on 2 barrier jackets + activation space
  • Logo on all email footers and the website footer
  • 2 solus emails + 3 email inclusions
  • 2 solus social posts + 3 story posts
  • Cheer point on route + marketing opt-in
  • Donation option at registration
Enquire

One Headline Partnership is available per year. Get in touch early to hear more.

Ready to make 2027 your biggest fundraising year yet?

Tell us about your charity and we'll help you find the right partnership fit — whatever your current portfolio looks like.

MU
Charity Partnerships Team
Motiv UK — Saucony London 10K
charities@motivsports.com
Email us about partnering